Outro Or YouTube End Card?
An end card usually includes the same information, but it is not an additional clip at the end of a video. Instead, the information is overlaid on the last 5-20 seconds of the existing video in an end card.
When it comes to choosing between an outro and an end card, you can make a choice based on your preferences, as there is no significant difference. However, an outro can give you more space to express your creativity. At the same time, creating an end card usually takes less time and effort; thus, you can do it if you want to simplify the process of preparing a video for publishing. It is worth noting that both outros and end cards can help you add value to your videos and increase viewer traffic by letting users click one of the suggested videos and watch it immediately, without searching it. Besides, most of the tools and tips for creating outros mentioned in this article can also help you make an end card.
How to Make a YouTube Outro Eye-Catching and Efficient
So you have decided that you would like to complete your videos with a nice outro. And now you face the question: how to make this outro stunning? There are a few points you should better take into account:
- First, decide what information exactly you want to display in your outro. Do not try to add promotions, links, thanks, and a call to action simultaneously, as it might be overwhelming for your audience, and they can miss details you consider important.
- When it comes to choosing a background video for your outro, bear in mind that the central part of the outro is the information, so it should be clearly visible. It is better to pick a neutral background that will not draw viewers’ attention from the text and links.
- If you would like to add some effects like stickers or transitions, make sure that they will not disturb a viewer. The reason is the same – effects should not draw the audience’s attention from the primary information as it is in the first place.
- Select the proper length for your outro. As we have already mentioned, it should not be more than 20 seconds, but it would be best if you also took into account the length of your existing video. The longer your video is, the longer can be the outro for this video and vice versa: the outro for a short clip should be short (5-10 seconds) accordingly.
These are the main factors you should take into consideration while working on your outros. Of course, they do not cover the entire process of creating an outro, but another essential part of this process is your creativity. So let it flow, create something unique to display your personality through your creation; this is a necessary component of success.
Helpful Tools and Services
When you have an idea for your outro developed, it is time to choose the tool to make this idea come true. Here you may need an outro maker and probably templates to make the process faster and easier. As the market offers dozens of various programs today, finding the software that fits your needs is not a problem. At the same time, you may find it overwhelming to decide between so many variants, so we have made a list of the tools that can help you whether you are a beginner or a professional in video editing.
Fastreel Video Editor
Fastreel Video Editor is an online video maker that has two different modes. The templates' mode is excellent for creating a simple video. All the templates include various slides with backgrounds and effects, such as stickers and animation. You just need to upload your media files (images or videos) into the empty slots, add your text and choose the music. The second mode, tools, lets you make detailed changes to your footage. With this mode, you can cut, crop, rotate, compress, mirror a video, and much more. Other tools will let you merge several clips into one video, change a video speed, add your watermark, music, and filters to a video, make a stop-motion video, etc. Also, it is possible to make a slideshow of photos with music.
Visme is an online platform for creating short videos. It allows you to combine various elements such as graphics, icons, characters, illustrations, shapes, and others like a constructor and create completely unique videos. Besides those elements, this service provides stock content like videos and music you can use in your project. You can also upload your own videos, images, logos, and music and work with them. Note that you will not be able to edit your footage; it is possible only to add it to your project. Another advantage of this platform is an extensive library of templates. If you start with a template, you can customize it by editing all of its elements, resizing, moving, and deleting illustrations, graphics, text, etc.
Visme is an efficient tool that is great for amateurs and professionals. However, it can be not so easy for beginners to deal with it as the variety of instruments can seem overwhelming for a novice.
Invideo
Invideo is one more online service that allows you to create videos from scratch. The main advantage of this platform is the vast library of templates: more than 4000 of them are available for users. Choosing a template, you can create an outro using stock content (such as videos, photos, and music) or upload your media files and add them to the template you chose. All the templates are entirely customizable so that you can change all the details from the duration of a scene to the size and color of each picture and graphic element. Another advantage of the service is that you can organize your media files by creating different folders right in the application if you upload your media files. However, there is no opportunity to edit your footage.
Though the interface of Invideo may seem complicated at first glance, it is suitable for both beginners and amateurs.
Online YouTube Outro Creators
In case if you don’t need a video editing application but need only a YouTube outro template that you can quickly customize for your needs, there are several platforms that can suit this purpose:
- Panzoid. Here you can find various templates created by different people, and the integrated clipmaker can help you personalize it.
- Grabster. All templates here are categorized, and you can choose the category you need, then pick a template you like and quickly customize it for your needs.
- Tube Arsenal. This is the catalog of various templates where you can find the one that will be suitable for you and edit it in the built-in editor.
You can also check out some designer YouTube channels that will definitely help you create more engaging outros.
Tips and Tricks to Create a Perfect Outro
Like any other process, creating outros has its small secrets and tiny details that can help you make your outro outstanding. Here are a few tips even the best social media advertising companies use.
Choose the Correct Resolution
It is essential to keep the aspect ratio of your outro 16:9, and its resolution should be 1920p×1080p. In this case, your video will remain equally impressive whether people will watch it using computers or smartphones. Otherwise, the quality may suffer, and it can completely spoil the impression of your video. It is essential to keep your content mobile-friendly as many users prefer watching videos with their phones.
Select the Appropriate Format
There are several video formats that are popular among YouTube users, as well as multiple tools to convert them, so choosing the best one to use can be a hard task. You might be overwhelmed and think whether the format you employ really makes any difference. There are, however, some formats that will undoubtedly outperform others.
YouTube supports various formats like AVI, FLV, MPEG, MOV, WMV, and more. MP4 is the most widely used video format on YouTube. This is because the file type can be played on just about any device, and it has a high quality without taking up too much space. MP4 files are also relatively easy to convert to other formats, so if you need to change the file type for any reason, it won't be too difficult to do.
To convert your video outro from one format to another, make sure you have a reliable conversion tool at hand. This is the most prominent way to change it without any quality loss. You can use such desktop software like Movavi Video Converter and Any Video Converter or online tools like Zamzar and Media.io to make the process much easier. Once you've found a converter that meets your needs, simply follow the instructions on how to change your video file format.
Do Not Add Too Many Elements
As we have already mentioned, there is no need to include all the possible elements like links to your website, your social media accounts, promotions, call to action, thanks notes, etc., in one outro. If you do so, users can feel overloaded with the information. Also, they may feel irritated because of missing some part of this information. Make sure that your viewers will be able to get all the data you provide within the outro’s playback time.
Add a Clear Call to Action
Consider adding a clear call to action to the ending of your video. It is better to tell viewers directly: “Do not forget to subscribe!”, “Visit our website for more information!” or “Follow us on other social media!” so that people understood what reaction you expect from them.
Make Your Outros In One Style
Of course, experiments with style are necessary when you are at the start. But to improve the quality of your content in common, consider using similar elements like transitions, backgrounds, and visual effects in your outros so that viewers could identify your content. It can work great for creating brand awareness.
Conclusion
As you can see, it is necessary to take into account many details while working on your outros so that they could be efficient. At the same time, though you can find it a little overwhelming in the beginning, the process of creating a good outro is not too complicated. Once you become an experienced outro creator, you may find it more an amusement than a work. Using various outro making tools and video marketing tips can help you to boost your video editing skills and drive more traffic to your channel. The main point is – let your creativity flow and feel free to express your ideas visually.
