Textures immerse the viewer into the sensory aspects of design by emphasizing the tactile experience as much as the visual. The senses speak louder than words, like any other message conveying information on a subconscious level. One glance and they almost feel the mockup texture. It's particularly valuable in cases when you need to make ideas more genuine and tangible. Wanna feel real? Add volume and texture. When the logo of the new café is seen on the wall and has a shadow, from wish-to-be it becomes a real deal.
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