There's a reason cowboy culture has endured for as long as it has: it's got a vibe few other trends can repeat. Second, its visual elements, like graphics and typography, look timeless wherever you place them, even as they merge cartoon and Western looks (yeah, we mean Stale Horse).
Neatly stripped-down and integrated into the cartoonish aesthetics, the slab serif looks to cowboy culture to deepen the retro feel. Stale Horse has lowercase and uppercase letters, numerals, and symbols couched in the same style. The font will highlight the branding identity and advertisements for Western-inspired Texas-like burger restaurants, pizzerias, themed parties, merches, and even social media posts.
