Logo Templates

Ready-made logos you finish by typing in a name. Most of the collection is vintage badges and emblems, from outdoor and surf patches to food and drink labels, with botanical, feminine and monogram marks alongside.

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Logo templates and badge kits

A logo template is a finished mark with the name left open. It comes with the layout, ornaments, lettering and spacing already resolved, and you replace the placeholder text with your own. For a small business, a side project or a quick client pitch, that is often the difference between a temporary wordmark and a mark that looks finished on a sign, a label and a website.

Most of the templates in our library are badges and emblems. They borrow from enamel signs, beer labels, scout patches and old trade stamps: marks that had to survive printing, stitching or hand painting and yet be recognized at a glance.

Styles in the collection

  • Vintage badges and emblems: circular and shield layouts with arched type, stars and rules, taken from old labels, stamps and signage.
  • Outdoor, surf and adventure patches: mountains, waves, trucks and campfires drawn in the style of park and expedition patches.
  • Food, drink and heritage goods: labels for bakeries, coffee roasters, breweries and small producers, built around a date or a place name.
  • Botanical and feminine marks: thin line flowers, leaves and delicate scripts for beauty, florists and wedding businesses.
  • Monograms and minimal marks: initials, frames and simple symbols that work at favicon size.

When a template is the right call

A template makes the most sense when the brand is small, the budget is short or the timeline is shorter. A coffee cart, a local event, a podcast, a seasonal product line or a pitch where the client needs to see a believable logo on a mockup tomorrow: in all of these, a well-drawn badge with the right name on it does the job.

It makes less sense when the logo has to carry a company for years, stand out among direct competitors or become a registered trademark. Then the template is better used as a reference for the direction, and the final mark should be drawn from scratch.

Making a template your own

A template gives you the composition, while the work that makes it a brand is in the details around it. Start by replacing the placeholder name and checking the kerning by eye, because a new word never sits as evenly as the sample text. Then swap the typeface if the original does not suit the name, and adjust the palette to two or three colors you will use.

From there, build the logo out into a small system:

  • Primary and secondary versions: the full badge for signage and packaging, a simplified wordmark for headers, and a symbol or monogram for avatars and favicons.
  • Color versions: full color, one color and reversed on dark, so the mark works on kraft paper, a black T-shirt or a colored background.
  • Production checks: outline the text before sending files to a printer, and simplify fine lines and small type for embroidery and screen printing, where thin details fill in or disappear.
  • Export set: SVG for the web, PDF or EPS for print, and PNG with a transparent background for everyday use.

Keep in mind the ownership thing. A template can be bought by other people too, so if the business plans to register a trademark, change the mark enough to make it distinctive, and check the license terms for trademark use first.

It depends on the license of the specific product. Some templates allow use as a business logo, others only for personal or mockup use. Check the license on the product page before you register the mark or print it on products.

It is difficult if the logo stays close to the original, because the same template can be bought by other people. If a trademark is part of the plan, change the composition, symbol and lettering enough to make the mark distinctive, and talk to a trademark lawyer before you file.

Most templates are vector files for Adobe Illustrator, and many include EPS or PSD versions. EPS and SVG files also open in Affinity Designer and other vector editors. The product page lists the formats and the fonts used, so you can install them before you start.

Keep the text length close to the original, and adjust tracking rather than font size when a name is longer. Arched type on badges usually sits on a path, so edit the text on that path instead of retyping it.

Fewer elements. A full badge with stars, rules and two lines of text is great on a sign or a T-shirt, but for an avatar or favicon keep only the central symbol or the initials.

A vector master file (AI, EPS or PDF), SVG for the website, and PNG files with transparent backgrounds in a few sizes for everyday use. Add one-color and reversed versions, so the client does not have to ask for them later.

Yes, if the license allows commercial use. For embroidery and screen printing, simplify the fine lines and small text first, because thin details fill in or disappear in production.

Yes. A little under half of the collection is free to download, next to premium kits with more variations. Check the license on each product page before commercial use.