Hardwest Retro Slab Serif

Hardwest is what happens when a typeface rides off into the sunset with a saddlebag full of character. It's a retro slab serif with a handcrafted edge, weathered just enough to feel like it's been stamped on cattle, saloon doors, and the side of a whiskey barrel. Just picture old-school rodeo flyers crossed with tattoo-parlor signage — with a wink to Tarantino's title cards.

Hardwest is an all-caps, yet with alternate uppercase and lowercase characters that bring just enough quirk to the message. It'll work out in a logotype, hipster merch, quotes, spirit labels, and some apparel stuff. Multilingual support included — even cowboys speak more than one language these days.