Luura - Brand Identity Guidelines Template

Luura documents a full brand identity system across more than 40 InDesign pages, running in monochrome black and white with a single injected yellow accent that carries the whole book. A tall grotesk sits against a refined serif display, keeping section openers editorial rather than corporate, while wide margins, rule lines, and a numbered chapter system echo the structure of a real style guide.

Chapters move from Brand Overview and Logo through Visual Identity, Photography & Imagery, Brand Voice, and Brand Applications, closing with Partnership & Co-Branding and Brand Protection — the same arc a branding agency hands off to a client. Interactive navigation links the index to each section, with clickable page numbers running through logo variations, clear-space diagrams, color palette, typography hierarchy, icon sets, do's-and-don'ts photography spreads, and application mockups for stationery, social, print, and packaging.

Features:

• 40+ pages
• 2048 × 1536 px
• Files included: INDD, INDT, IDML, PDF, AI, Readme file