Luura - Brand Identity Guidelines Figma Template

Luura sets its brand book on a strict black, white, and yellow grid, with serif display type carrying section openers and a grotesque running the body pages underneath. Numbered chapter dividers — 01 through 08 — break the book into overview, logo, visual identity, photography, brand voice, applications, partnerships, and protection, each one landing on full-bleed black before the layout resets to white.

Inside, logo lockups sit next to clear-space diagrams and incorrect-usage examples, a color palette page runs primary, neutral, and accent swatches with hex and RGB values, and a type page pairs primary and secondary typefaces side by side with full character sets. Later chapters cover icon libraries, do's-and-don'ts photography grids, tone-of-voice and messaging pillars, and a full set of brand application mockups — business cards, letterhead, packaging, apparel, signage, social templates, and motion frames — ready for agency pitch decks, in-house brand documentation, and client hand-off packages.

Features:

• 40+ pages;
• 2048x1536 px;
• PDF file (Adobe Acrobat);
• FIG file (Figma);
• readme file included.